It appears as though one of my favorite bands, The Postal Service, is “disappointed” with both Apple and the production team that hired to create both TPS’ video for “Such Great Heights” and the new Mac/Intel ad. Why is the band upset?
“It has recently come to our attention that Apple Computers’ new television commercial for the Intel chip features a shot-for-shot recreation of our video for ‘Such Great Heights’ made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent.” -Ben Gibbard, The Postal Service
I welcome you to check this out for yourself. First, check out the new Apple/Intel ad over at Google Video. Then visit
postalservicemusic.net, check out the downloads section, and watch the video for “Such Great Heights.” Or, to get an even better idea of how blatant the copy actually was, check out a side-by-side comparison at Google Video – put together by ELITEproductionsWI.com
Coincidence? I sincerely doubt it.
(Update: similar story already up on iansuri.wordpress.com with some alternate links.)